Our story

At Pharaoh, we believe that journey is as important as the destination.

We are a Serbian-Egyptian couple who embarked on an extraordinary adventure in search of a something more meaningful.

Our story is one of struggle, hope, and triumph, and we’re excited to share it with you.

Discovering Our Purpose

Our journey began in 2021, a year when we decided to leave the comfortable life we had built in Dubai. But, that wasn’t a decision made overnight; it was a burning desire to create a brand that could truly reflect who we are – our diverse backgrounds, our passions, and our dreams.

But our journey didn’t start with the intention to craft just a product. It started with a deep longing to find our place in this big, wide world.

We’re a couple who once enjoyed our old life. We had the privilege of traveling the world, immersing ourselves in various cultures, and savoring the beauty of everyday life. However, as time passed, a feeling of emptiness started to grow. A yearning for something more profound, something meaningful began to appear – a desire for a deeper connection, not only to the world but to each other. Out of this yearning, an idea was planted in our minds—an idea that would eventually become Pharaoh Gin.

Nurturing the Seed of Inspiration

The idea of Pharaoh Gin took root and began to flourish. For two years, we nurtured this vision, watching it grow stronger day by day. It was not just about creating a gin; it was about crafting a symbol of who we are and what we stand for. The journey had begun, and we were determined to see it through.

Early Days and Decision Making

When we decided to start our journey, we knew we were in for a big change.

We quit our jobs, sold our possessions, and bought one-way tickets. It was a bold move, but we knew we had to take that leap of faith.

Challenges as Stepping Stones

The early days were undeniably challenging. There were moments of doubt when we questioned the path we had chosen. There were trials that tested our commitment, and there were moments when we stumbled along the way. However, each challenge became a stepping stone, propelling us forward on our journey.

Crafting Authenticity with a Personal Touch

We invested countless hours perfecting our recipe, sourcing the finest ingredients, and designing every detail of Pharaoh Gin, from the logo to the label, from the recipes to the brand itself. Pharaoh Gin isn’t just a brand; it’s a representation of our authenticity, dedication and the power of dreams .

Proud Achievements and New Beginnings

Today, we stand proudly before you, having achieved what we once only dared to dream of. However, let us be clear – this is not the end of our story. It is merely one chapter in our journey. With this chapter, we aspire to inspire you to chase your own dreams, no matter how daunting the road may seem. When you eventually turn back and look upon the path you’ve traveled, you’ll realize that every challenge, every obstacle, was worth it.